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For the first time in history the world cup soccer 2010 will land on African soil. A huge opportunity for Africa, to manifest its power and to leave a long term legacy. We are ambitious to deliver our contribution. Therefore we developed the rainbow collection. We developed a collection of fair trade merchandise like orange bracelets in order to boost employment and with that socio economic development in the townships of South Africa. A unique collection with impact or as we would like to say it; Fair trade, fair play!
Best practises
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