Behold contributed to the CBI integrated project supporting the Jordanian Olive Oil sector — helping producers develop strategy, branding and a route to European export markets.
Written by:
Brian Kwakman
2018 - 2019
Jordan - Europe - Netherlands
Jordan's Olive Oil on the European Map
The CBI (Centre for the Promotion of Imports from developing countries) works to connect producers in developing economies with European markets. The integrated project in the Jordanian olive oil sector aimed to support the sector's development and build credible export pathways for Jordanian producers.
Unlocking European Markets for Jordanian Olive Oil
Behold supported the CBI integrated project in Jordan's olive oil sector by contributing to strategy, branding and workshop facilitation. Using our Brand Canvas Strategy approach, we helped stakeholders develop a compelling market proposition for Jordanian olive oil in Europe — connecting quality producers to new export opportunities.
Fair Trade Meets Market Access
Connecting Jordanian olive oil producers to European markets creates mutual value: higher income for producers and premium sustainable products for consumers. Behold is proud to have played a role in building these bridges.
www.cbi.eu
