Cheap, waste-free and eco-friendly — Foodeals turns unsold food into an opportunity for consumers and the planet, with Behold supporting their international expansion strategy.
Brian Kwakman
2022 - 2023
Morocco
Turning Surplus Into Opportunity
Foodeals is a platform dedicated to eliminating food waste by connecting consumers with surplus food from restaurants, bakeries, and supermarkets at reduced prices. Operating in Morocco and expanding across the MENA region, Foodeals makes sustainable consumption easy, affordable, and impactful.
Fighting Food Waste in Africa
Behold supported Foodeals in developing their internationalization strategy, helping them expand their model into new markets across North Africa and the MENA region. From business canvas development to investor introductions, we worked side by side with the Foodeals team to accelerate their impact and commercial growth — turning a local success into a cross-border movement.
Food Heroes in the Making
Foodeals proves that fighting food waste can be both a social mission and a viable business. With the right support and strategy, models like this can scale across regions and make a measurable dent in global food waste.
https://www.foodeals.ma
