Behold supported Colombia's Hass avocado sector in developing a European export strategy — helping producers tap into growing demand while Colombia grows its international market presence.
Written by:
Brian Kwakman
2018 - 2019
Latin America
Colombia's Green Gold Goes to Europe
There is a growing demand for Hass avocados on the European market, and Colombia is uniquely positioned to meet it — with climates that allow year-round cultivation. While the national avocado sector is recognized as a strategic export product, Colombia is still building its international track record. Behold was brought in to help accelerate that journey.
Opening European Doors for Colombian Avocados
Behold supported the Hass avocado sector in Colombia in developing their export strategy for the European market. Given Colombia's unique climate advantage and the sector's short export history, our work focused on building market intelligence, designing the go-to-market approach, and connecting producers to European buyers — helping transform a nascent export sector into a credible international player.
From Colombian Farms to European Tables
Colombia's climate advantage makes it a natural fit for year-round avocado production. With the right export strategy and market connections, Colombian growers can build a sustainable and profitable place in the European market.
