As part of the GIZ/IPD programme, Behold led a brand journey to Nepal to develop a sectorial marketing strategy and European market action plan for the 'Nepal Herbs' trademark.
Written by:
Brian Kwakman
2018 - 2019
Asia
Nepal's Natural Wealth, Going Global
Nepal is home to an extraordinary diversity of medicinal and aromatic plants. As part of the GIZ/IPD programme to support exports of natural ingredients from Nepal, Behold conducted a brand journey to Nepal to support the sector in designing a promotion marketing strategy for the European market under the "Nepal Herbs" trademark.
Designing Nepal Herbs' European Market Strategy
As part of the GIZ/IPD programme, Behold set up a brand journey to Nepal to support the sector in designing a sectorial promotion marketing strategy and action plan for the trademark "Nepal Herbs" in the European market. Using our own Brand Canvas Strategy, we worked directly with local producers and sector stakeholders to build a compelling and credible brand story for European buyers.
From the Himalayas to European Shelves
Connecting Nepal's rich natural herb sector to European consumers is not just a commercial opportunity — it's a pathway to sustainable livelihoods for thousands of Nepalese farmers and collectors.
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