Behold supported Kinti Café with CSR strategy, positive impact assessment and B2B positioning for Dutch conscious consumers — while exploring partnerships for sustainable Colombian coffee production.
Written by:
Brian Kwakman
2018 - 2019
Europe
From Colombia to the Netherlands, With Purpose
Kinti Café is a specialty coffee brand with deep roots in Colombian farming communities and a growing presence in the Dutch conscious consumer market. By making use of the IMVO voucher, Behold helped Kinti develop a clear impact story and a CSR strategy tailored to their B2B positioning in the Netherlands.
CSR Strategy for Conscious Coffee
Using the IMVO voucher, Behold assisted Kinti Café with a positive impact assessment to develop their CSR strategy and positioning to their NL B2B target group of conscious consumers. We also supported general business development and explored financial partnerships to strengthen their capacity and support sustainable production practices across their Colombian supply chain.
Coffee with a Conscience
Kinti Café shows that a small business can have a big impact when it takes its supply chain seriously. Behold is proud to have helped them build the strategy and partnerships to make sustainable coffee a commercially viable mission.
