Behold co-created and facilitated Red Bull's 3-yearly international leadership journeys — immersive expeditions to Iceland, Madagascar, Nepal and South Africa to develop and embed the company's manifest.
Written by:
Brian Kwakman
2014 - 2017
Global
Bringing Culture to Life
Red Bull is one of the world's most recognizable brands — known for pushing limits and building culture around human potential. To develop and deeply embed their company manifest, Red Bull partnered with Behold for the co-creation and facilitation of their 3-yearly long-term international leadership journeys, taking their leaders to extraordinary places around the globe.
Leadership at the Edge of the World
Behold co-created and facilitated Red Bull's 3-yearly long-term international leadership journeys, guiding teams through transformative experiences in some of the world's most extreme environments — from Iceland and Madagascar to Nepal and South Africa. These journeys were designed to develop and embed the company's manifest in a visceral, unforgettable way.
Purpose in Motion
These leadership journeys demonstrated that the most powerful way to embed a company's values is not through a workshop — it's through shared experience at the edge of human possibility.
