Behold helped the Sustainable Rice Platform strengthen its international branding and market activation for SRP-Verified rice — making sustainable rice available across European retail from scratch.
Written by:
Brian Kwakman
2021 - 2023
Asia
The Standard for Sustainable Rice
The Sustainable Rice Platform (SRP) is a global multi-stakeholder alliance promoting resource-efficient and climate-smart rice cultivation. SRP-Verified rice provides a credible certification framework that protects smallholder farmers and the environment — and Behold was brought in to bring this story powerfully to European consumers and retailers.
Making Sustainable Rice Go Global
From April 2021, Behold engaged with SRP to strengthen its international branding, retail engagement and market activation for SRP-Verified rice. Using our own Brand Canvas Strategy, we helped SRP position verified rice credibly across European retail channels — connecting sustainable farming practices in Asia to conscious consumers in Europe.
From Field to Shelf — Sustainably
As SRP's Executive Director noted: "Starting from scratch, Behold and his team helped SRP 'verified rice' to position and become available all over Europe." A true testament to the power of strategic branding and market activation.
www.srpglobal.org
