Behold supported War Child in concept development, branding, and guiding 100 challengers to the top of Kilimanjaro — combining sport and social impact for a powerful fundraising campaign.
Brian Kwakman
2013 - 2014
Tanzania & Netherlands
Climbing for a Cause
War Child is a leading international NGO working to protect and empower children affected by conflict. Following the trend of successful charity sport events, War Child decided to set up a challenge to the top of Kilimanjaro — one of the world's most iconic peaks — to rally supporters and raise funds for children in war zones.
From Concept to Summit
Behold supported War Child in the concept development of their Kilimanjaro challenge — setting up a sub social brand, designing the marketing and fun-raising strategy, and ultimately guiding 100 challengers to the summit. This project combined the power of sport, storytelling and community fundraising to generate both awareness and income for War Child's mission.
Sport as a Vehicle for Change
The War Child Kilimanjaro challenge proved that ambitious, purpose-driven events can unite communities, raise vital funds, and build lasting awareness for causes that matter deeply.
www.warchild.nl
