WOWZULU is an initiative to develop 10 community franchise marketplaces in KwaZulu-Natal, South Africa — boosting local entrepreneurship, craft and eco-tourism in rural communities.
Written by:
Brian Kwakman
2015 - 2017
Africa
Empowering Rural South Africa Through Trade
WOWZULU is an initiative by Africa!Ignite — Behold's fair trade and rural empowerment partner — to establish community franchise marketplaces across KwaZulu-Natal, South Africa. These marketplaces are designed to create sustainable livelihoods for local artisans and entrepreneurs while connecting visitors to authentic Zulu culture and eco-tourism experiences.
10 Community Marketplaces for KwaZulu-Natal
Africa!Ignite, Behold's fair trade and rural empowerment partner, developed the ambitious plan to establish 10 WOWZULU community franchise marketplaces in KwaZulu-Natal. Behold supported the concept, strategy and partnership development behind these marketplaces — designed to boost entrepreneurship, craft traditions and eco-tourism in rural South African communities.
Culture, Craft and Community
WOWZULU shows that economic empowerment and cultural preservation can go hand in hand. By creating market access for local artisans and eco-tourism operators, these marketplaces build pride, income and resilience in rural communities.
https://www.africaignite.co.za
